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data management platform Archives - ExchangeWire.com

data management platform

The Misnomer of the Miracle DMP

Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them,…

9 years ago

Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis

Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality…

9 years ago

67% of Marketers Agree That Reaching New Customers is More Challenging Than Retaining Existing Customers; 44% of New Media Movers Are Willing to Pirate Content

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago