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data management platform Archives - ExchangeWire.com

data management platform

The Misnomer of the Miracle DMP

Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them,…

10 years ago

Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis

Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality…

10 years ago

67% of Marketers Agree That Reaching New Customers is More Challenging Than Retaining Existing Customers; 44% of New Media Movers Are Willing to Pirate Content

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

11 years ago