Data-driven targeting is an extremely effective way to achieve marketing objectives. However, is it causing marketers to limit their reach,…
On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of…
Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase…
In today's guest post, Time Inc. UK's Dom Perkins, digital commercial development director, speaks exclusively to ExchangeWire about how the…
Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the…
Gareth Davies, co-founder & CEO, Adbrain (pictured) speaks exclusively to ExchangeWire about how the technical revolution which is reinventing the way…
The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches…
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right…
Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV…
Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region,…