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data-driven creative Archives - ExchangeWire.com

data-driven creative

Data & Creativity Are Like Two Weights on a Scale: Q&A with Claudia Collu, CCO, MainAd

Dynamic creative assumes the amalgamation of data and creativity; but how much is that actually the case? Is dynamic creative…

9 years ago

Creatives Must Be Nearer the Heart of Programmatic: Q&A with Robert Webster, CSO, Crimtan

To achieve the dream of programmatic and creative working harmoniously together, which side needs to be in the driving seat?…

9 years ago

Data-driven Creative: Key Considerations to Get You On Your Way

Data-driven creative poses a huge opportunity for marketers, but also a plethora of challenges. ExchangeWire hear from Ray Jenkin (pictured…

9 years ago