With people now almost exclusively cross-device, effective measurement and management of their consumption is crucial. ExchangeWire spoke with Ezra Pierce,…
With the world of advertising fragmented, Nick Reid (pictured below), UK managing director, TubeMogul, explains to ExchangeWire why fragmentation is a…
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow,…
With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to…
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a…
Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep…
A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand…
Digital Video and TV advertising are hot topics at the moment, with marketers striving to lead the way and reap the…