The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement…
With the world of advertising fragmented, Nick Reid (pictured below), UK managing director, TubeMogul, explains to ExchangeWire why fragmentation is a…
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow,…
With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to…
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a…
Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016…