Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum…
In his latest column for ExchangeWire, Gareth Davies (pictured below), founder and CEO, Adbrain, keeps us informed of the evolving trends…
The future of measurement is the adoption of a universal user token. A blunt, yet nonetheless accurate, statement that seems…
Cross-device marketing has seen significant development over the past 18 months, with developments in technology resulting in improved measurement, yet…
High-impact advertising, as the name suggests, is designed to capture user interest by means of interactivity, or just sheer size.…
With people now almost exclusively cross-device, effective measurement and management of their consumption is crucial. ExchangeWire spoke with Ezra Pierce,…
With the world of advertising fragmented, Nick Reid (pictured below), UK managing director, TubeMogul, explains to ExchangeWire why fragmentation is a…
The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the…
Can successful digital marketing strategies been borne out of the traditional 4 P's marketing mix? Dominic Dunne (pictured below), managing…
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly…