Could email solve all our digital advertising woes? Stuart Austin, head of retargeting, ESBConnect lays down the facts and benefits…
Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company…
Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire…
With the world of advertising fragmented, Nick Reid (pictured below), UK managing director, TubeMogul, explains to ExchangeWire why fragmentation is a…
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow,…
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a…
Rugby fans may have noticed that one of the Rugby World Cup's major sponsors is synchronising social media advertising activity…
With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at…
The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom,…
No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of…