To achieve the dream of programmatic and creative working harmoniously together, which side needs to be in the driving seat?…
Data-driven creative poses a huge opportunity for marketers, but also a plethora of challenges. ExchangeWire hear from Ray Jenkin (pictured…
Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at…
With Cannes Lions over for another year, ExchangeWire reflect on observations of the reality of the convergence of data and…
Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…
Imagine a world in which media, creative, and data came together to deliver the optimum experience for the end user.…
Out Of Home (OOH) is the world's oldest advertising medium, having been around for hundreds of years. Innovation has always…
Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and…
Viewability is on a long journey and along the way it has been properly defined, received basic standards and become…
The discussion rages on about whether data and creativity can harmoniously co-exist in the new era of digital advertising. If…