• ATS

ATS New York: Programmatic TV, Creative Challenges & Building Your Own Algorithms

Investment, header bidding, machine learning, programmatic and creative, programmatic TV and video, data-driven publishing and the evolution of buy-side technology:…

A/B Testing is Critical Tool in Fast-moving Online World: Q&A with Oren Cohen, Optimizely

A/B testing has been around for a few years now and is an optimisation strategy that seems to sit under the…

• Creative
• Programmatic

Bringing Media & Creative Closer Together

Imagine a world in which media, creative, and data came together to deliver the optimum experience for the end user.…

• Ad Blocking
• Content
• Creative
• Native
• Viewability

Viewability: Being Seen is Not Enough

Advertisers are striving for increased viewability across their digital advertising campaigns, but is this the right approach? ExchangeWire speak with…

• Creative
• Digital Marketing
• Display
• Inventory
• Viewability

Large Rectangular Ads into Round Eyeballs: The Non-standard Ad Format Conundrum

Viewability is on a long journey and along the way it has been properly defined, received basic standards and become…

• Creative
• Data
• Display
• Video

Data Driven Creative – the Killer Combination for Video Ads

Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the…

• Ad Server
• Ad Tech
• Advertiser
• Agency
• APAC
• Creative
• Data
• Digital Marketing
• Display
• DSP
• Exchange
• Martech
• Performance
• Programmatic
• Publisher
• Targeting
• Trading

Hidetaka Fukata Discusses The Launch Of i-Effect, DAC’s New Third-Party Ad Server In The Japanese Market

Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect,…

• Ad Server
• Advertiser
• Agency
• APAC
• Branding
• Creative
• Data
• Digital Marketing
• Display
• DSP
• Exchange
• Measurement
• Media Spend
• Mobile
• Performance
• Programmatic
• Publisher
• Targeting
• Trading
• Trading Desk
• TV
• Video

Carolyn Bollaci, Country Manager for Australia & New Zealand, MediaMind On Ad Relevancy, Data & Privacy, & How IPTV Will Start To Replace Traditional TV

Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to…

• Ad Network
• Ad Server
• Advertiser
• Agency
• Analytics
• APAC
• China
• Creative
• Data
• Display
• DSP
• Exchange
• Industry Infrastructure
• Measurement
• Media Spend
• Mobile
• Performance
• Programmatic
• Publisher
• Search
• Targeting
• Technology
• TV
• Video

Jordan Khoo Regional Director, APAC, MediaMind On The DG Acquisition, Optimising TV Ad Spend & Data Driven Display In APAC

Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV…