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cookie targeting Archives - ExchangeWire.com

cookie targeting

The Death of the Cookie; Native In-Feed Rises

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

8 years ago

Cookie-Based Modelling is a Thing of the Past: Q&A with Katie Field, UK MD, Viant

Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing…

9 years ago