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Content Hub Curation Archives - ExchangeWire.com

Content Hub Curation

Butler/Till’s Scott Ensign on Harnessing Curation for Quality-Driven Advertising

As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines…

2 years ago

How Curation Unlocks Fresh Audiences for Marketers

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising…

2 years ago

The MadTech Sketch: Curation vs the Open Marketplace

In his latest MadTech Sketch, Ciaran O'Kane turns his attention to curation - an ad tech model that is gaining…

2 years ago

Making AI Work for Advertising

With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech…

2 years ago

Taking Back Control with Curation: Q&A with Greg Williams, Audigent

In this exclusive Q&A, Greg Williams, president of Audigent, discusses the development of curation and identity in ad tech, how…

2 years ago

Curation for the Ad Tech Nation: An Overview

An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying…

2 years ago