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browser-side header bidding Archives - ExchangeWire.com

browser-side header bidding

Evolution of Header Bidding: It’s Bringing Buyers & Sellers Closer Together

The eighth School of Programmatic event, hosted by OpenX, focused on the evolution of header bidding. The event kicked off…

8 years ago

Server-side Header Bidding: Fewer Complexities, Greater Reliability

Header bidding: the ad tech juggernaut that is now used by over 70% of all publishers. But what considerations should…

9 years ago