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Brazil Archives - ExchangeWire.com

Brazil

Rio 2016: Digital Investments Increase in Brazil, But Are Below Expectations

More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion…

9 years ago

Teads & MediaMath together in LATAM; Digital is only 11% of Brazilian agencies’ revenue

The weekly LATAM RoundUp brings the following stories: Teads and MediaMath announce a partnership in video focusing on Latin America;…

9 years ago

Google Partners With Abril to Offer Programmatic Deals; MediaMath & Predicta Team in Brazil

This week’s Latin American roundup brings news about one of the biggest print media publishers in Brazil, Abril Group, who…

9 years ago

Omnicom Sets a Deal to Buy Grupo ABC in Brazil; Digital Ad Market’s Growth Beyond Brazil & Mexico

This week in the LATAM Roundup: rumours about the latest Omnicom buyout; Grupo ABC for BRL$1bn (£177 million); Data about…

9 years ago

FTPI Digital Buys Boo-box; Brazilian Audience Want to Choose How Their Data is Used

This week’s roundup brings the local acquisition of ad network boo-box by FTPI digital, which trades viral and blogs in…

10 years ago

VOD Revenue to Reach USD$1.8b in LATAM; Brazil Ecommerce Expects Strong Black Friday

This week’s LATAM RoundUp brings the high expectations of local online retailers about Black Friday — which includes the creation…

10 years ago

Data Protection Law Advances in Brazil; Dentsu Acquires Pontomobi

This week’s LATAM RoundUp brings these stories: a Brazilian data protection law is approved in the first stage of voting…

10 years ago

Brazilian Congressman Fights Programmatic Trading; IAB Brazil Wants to Learn With the British

In this week’s LATAM RoundUp brings a strong statement by Sandro Alex, congressman in Brazil, who claims that programmatic media…

10 years ago

Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation

This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science…

10 years ago

Numbers of Programmatic Display in Brazil; Regulators Look Closer at Automation

This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP,…

10 years ago