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brand Archives - ExchangeWire.com

brand

An Expensive Game: How Brands Can Reach The Bombarded Consumer

In 2016, the average consumer was bombarded with brand messages on a level never seen before. With an ever growing…

9 years ago

Intent, Data-driven Video is the Next Frontier of Programmatic Branding

With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now…

10 years ago

The Out-Dated Notion of Branding vs Performance

Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and…

10 years ago