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brand Archives - ExchangeWire.com

brand

An Expensive Game: How Brands Can Reach The Bombarded Consumer

In 2016, the average consumer was bombarded with brand messages on a level never seen before. With an ever growing…

9 years ago

Intent, Data-driven Video is the Next Frontier of Programmatic Branding

With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now…

9 years ago

The Out-Dated Notion of Branding vs Performance

Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and…

9 years ago