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brand safety Archives - ExchangeWire.com

brand safety

IPA Bellwether Report Q2 2017

Marketing budgets are being sustained at a robust rate, but Brexit, political uncertainty, and rising inflation are impacting financial prospects,…

9 years ago

Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety

While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a…

10 years ago

Ad Fraud, Viewability & Brand Safety: The Three Core Issues

On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core…

10 years ago

State of Video in Europe; Mobile Advertising Soars in Developing Countries

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Brands Need to Move Beyond Blacklists & Whitelists

Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the…

11 years ago

In It Together: Publishers & Buyers

We are living in the golden age of digital, where most people are spending a good portion of their lives…

11 years ago