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brand safety Archives - ExchangeWire.com

brand safety

IPA Bellwether Report Q2 2017

Marketing budgets are being sustained at a robust rate, but Brexit, political uncertainty, and rising inflation are impacting financial prospects,…

8 years ago

Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety

While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a…

9 years ago

Ad Fraud, Viewability & Brand Safety: The Three Core Issues

On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core…

9 years ago

State of Video in Europe; Mobile Advertising Soars in Developing Countries

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Brands Need to Move Beyond Blacklists & Whitelists

Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the…

10 years ago

In It Together: Publishers & Buyers

We are living in the golden age of digital, where most people are spending a good portion of their lives…

10 years ago