Despite growing investment in programmatic and mobile advertising, anxiety still looms – 60% of agency professionals said inventory quality is…
There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner…
Ad fraud affects the entire supply chain, but at varying degrees and with different outcomes. How are publishers affected by…
Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire…
ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…
Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is…
As NAB comes to a close for another year, aerial robotics and drones are once again a popular topic of…
Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability,…
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…