At ATS New York 2016, Nathan Woodman, general manager, Demand Solutions, IPONWEB delivered a keynote speech on the topic of…
Big data has offered so many promises and potential solutions to effective audience understanding and targeting; but has it delivered…
We all know that companies are embracing programmatic in order to better connect with consumers online. The growth in use…
Data holds incredible power; but are we the victims of our own success with how this data is put to…
The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed…
Data has become a fundamental component of our lives. Every decision we make online is recorded and stored for future…
There is a lot of hype around data and how you can extract maximum value from it. But hype often leads…
As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has…
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure…
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and…