Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing…
The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media;…
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure…
Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat…
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect…
Programmatic promises the world; effortlessly finding the right audience, marrying the ruthless precision of machine technology and algorithms with the…
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right…
Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets,…
Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team…