The correct approach to targeting and attribution modelling divides the industry, with buyers pushing for deterministic solutions and sellers promoting…
Today (30 August), Digilant released some new online behaviour analysis on US sports fans of the Rio Olympics. The research…
Can there be too much personalisation? Conor Shaw (pictured below), EMEA MD, Marketo argues that now the 'segment of one' can…
As ExchangeWire previously documented in a Q&A with Dylan Collins, CEO of SuperAwesome, the child-safe marketing platform, the kids' digital…
People-based marketing doesn't just need to refer to marketing within the digital ecosystem – it has the ability to drive…
Do marketers know what their consumers really want? If they think they do, on what are they basing this knowledge? With…
Programmatic advertising, and the data gleaned from it, are invaluable in the process of building out a profile of an…
The tide is turning for location-enabled advertising. Talked of for years, many have acknowledged its promise. But only now, with…
People-based marketing – the ability to recognise a person based on deterministic, as opposed to probabilistic methods – is touted, across the…
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality…