Data has become a fundamental component of our lives. Every decision we make online is recorded and stored for future…
The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media;…
Online to offline purchasing behaviours, and vice versa, are challenging ecommerce brands to find new ways to effectively target their…
There is a lot of hype around data and how you can extract maximum value from it. But hype often leads…
As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has…
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure…
Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea…
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and…
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect…
Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to…