Today (30 August), Digilant released some new online behaviour analysis on US sports fans of the Rio Olympics. The research…
Can there be too much personalisation? Conor Shaw (pictured below), EMEA MD, Marketo argues that now the 'segment of one' can…
Do marketers know what their consumers really want? If they think they do, on what are they basing this knowledge? With…
Retargeting is often viewed as a dirty word in the digital advertising industry. From annoyance with receiving ads for already purchased…
Programmatic advertising, and the data gleaned from it, are invaluable in the process of building out a profile of an…
We all know that companies are embracing programmatic in order to better connect with consumers online. The growth in use…
People-based marketing – the ability to recognise a person based on deterministic, as opposed to probabilistic methods – is touted, across the…
Attribution is a term that means all things to all people; but its complexity is often misunderstood. In this feature, ExchangeWire…
Data-driven targeting is an extremely effective way to achieve marketing objectives. However, is it causing marketers to limit their reach,…
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality…