In our latest column from the IAB’s Display Trading Council, Shady Twal, head of programmatic, AOL and Matt White, EMEA…
Clicks. Touchpoints. Conversions. Most conversations about marketing attribution focus on the activities that lead to a desired outcome – typically,…
Attribution is a term that means all things to all people; but its complexity is often misunderstood. In this feature, ExchangeWire…
Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply…
Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are…
On 15 March, Google announced their Analytics 360 Suite, referring to it as "an enterprise-class solution for a multi-screen world". The…
Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their…