APAC

Cookies or not, programmatic ad spending is expected to grow in Asia in 2024

In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad…

2 years ago

Slipping Footfall; Trust Issues Over Data

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Xaxis EMEA CEO Caspar Schlickum Appointed as CEO of Wunderman APAC

Today (5 July), Wunderman have announced that Caspar Schlickum (pictured), the current CEO of Xaxis EMEA, will be joining Wunderman…

9 years ago

APAC Round-Up: MediaMath Enters Australian Market; Rise of Weibo in APAC Region; Effective Measure Moves Into Emerging Asia

MediaMath Makes In-Roads Down Under MediaMath, a leading DSP, announced last week that it has expanded into Australia via a…

13 years ago

Vicki Lyon, Managing Director SpotXchange Asia-Pacific, On Online Video – To Bid Or Not To Bid?

Vicki Lyon, Managing Director SpotXchange Asia-Pacific on why real-time bidding is a win-win for advertisers and publishers. It is not…

13 years ago

Has The Rapid Growth In Online Video Meant TV Has Lost Its Ability To Deliver Both Audience & Cost Effectiveness?

James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) discusses how  online video is now worth $1.5B +…

13 years ago