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analytics Archives - ExchangeWire.com

analytics

​On-Site Javascript Trackers Open Gaping Security Holes

ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…

10 years ago

Are STEM Graduates a Good Match for Ad Agencies?

The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed…

10 years ago

Google Analytics 360 Suite: One Step Closer to a Closed Ecosystem?

On 15 March, Google announced their Analytics 360 Suite, referring to it as "an enterprise-class solution for a multi-screen world". The…

10 years ago