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analytics Archives - ExchangeWire.com

analytics

​On-Site Javascript Trackers Open Gaping Security Holes

ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…

9 years ago

Are STEM Graduates a Good Match for Ad Agencies?

The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed…

9 years ago

Google Analytics 360 Suite: One Step Closer to a Closed Ecosystem?

On 15 March, Google announced their Analytics 360 Suite, referring to it as "an enterprise-class solution for a multi-screen world". The…

9 years ago