We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this…
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business…
Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up…
86% of UK media agencies are changing their business model to accommodate the growing influence of ad tech, according to…
Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in…