A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary technology, that doesn’t…
Today (5 July), Wunderman have announced that Caspar Schlickum (pictured), the current CEO of Xaxis EMEA, will be joining Wunderman…
The growing importance of programmatic as an effective route to delivering audience-led strategies across all media leads to a need…
The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing…
On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new…
On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of…
The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed…
The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are…
You only need to look at the ever popularly referenced LumaScapes to understand why a whole new industry of digital…