This week, we recap platform innovation, legal shake ups, and evolving ad strategies shaping the digital media landscape. Today’s MadTech…
Today's digest discuses the launch of PayPal's UK Ad business, WARC's updated ad spend forecast, OpenAI's funding, and removal of…
Today’s digest covers Google’s decision to acquire cybersecurity firm Wiz, the rising trend of AI-powered shopping, and Adform’s exploration of…
Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and…
Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up…
Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people…
Marc Lomas is the Commercial Director of Cadreon Australia, here he talks about the recent launch of the Cadreon Video…
Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul -…
Peer39 announced this morning a new partnership with the leading DSP in the APAC region, Brandscreen, to provide advertisers and…
Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an…