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advertising brand safety Archives - ExchangeWire.com

advertising brand safety

Ad Fraud, Viewability & Brand Safety: The Three Core Issues

On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core…

10 years ago

Failure to Act Against Ad Fraud is Equal to Supporting Cybercrime

With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a…

10 years ago

Wout Van Damme, CEO Of Funbox, On How Trading Desks Are Responsible For Mitigating Brand Safety When Buying On Ad Exchanges & DSPs

Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people…

14 years ago