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advertising brand safety Archives - ExchangeWire.com

advertising brand safety

Ad Fraud, Viewability & Brand Safety: The Three Core Issues

On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core…

9 years ago

Failure to Act Against Ad Fraud is Equal to Supporting Cybercrime

With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a…

9 years ago

Wout Van Damme, CEO Of Funbox, On How Trading Desks Are Responsible For Mitigating Brand Safety When Buying On Ad Exchanges & DSPs

Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people…

13 years ago