advertisers

ISBA Not Collaborative in Call for Transparency with Latest Agency Contract Launch

On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new…

9 years ago

Ad Blocking Will Be a Help, Not a Hindrance, to Advertisers

The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too…

9 years ago

Preparing Publishers for a World Without Flash

Coull's CEO, Irfon Watkins writing exclusively for ExchangeWire. Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since…

10 years ago

How Time Inc. UK Has Made the Most of Ad Tech

In today's guest post, Time Inc. UK's Dom Perkins, digital commercial development director, speaks exclusively to ExchangeWire about how the…

10 years ago

Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago

Vicki Lyon, Managing Director SpotXchange Asia-Pacific, On Online Video – To Bid Or Not To Bid?

Vicki Lyon, Managing Director SpotXchange Asia-Pacific on why real-time bidding is a win-win for advertisers and publishers. It is not…

13 years ago

Has The Rapid Growth In Online Video Meant TV Has Lost Its Ability To Deliver Both Audience & Cost Effectiveness?

James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) discusses how  online video is now worth $1.5B +…

13 years ago

Adconion Evolves Online Video in Australia and APAC With The Recent Smartclip Acquisition

Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how the recent smartclip acquisition puts the Adconion…

13 years ago