The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This…
Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many…
With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now…
On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new…
Ad technology stacks have long been lauded as the maximiser of yield and efficiency for brands and something of a no-brainer…
On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of…
Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth…