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Ad Trading Desk Archives - ExchangeWire.com

Ad Trading Desk

Wout Van Damme, CEO Of Funbox, On How Trading Desks Are Responsible For Mitigating Brand Safety When Buying On Ad Exchanges & DSPs

Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people…

13 years ago

Ben Barokas, President & Co-Founder, Admeld, On Price Transparency, Bridging Buy & Sell Sides & The Swift Adoption Of SSP Technology In the Australian and APAC Markets

Ben Barokas, CEO and Co-Founder of Admeld on being a sell-side platform (SSP) for premium publishers and why Australian publishers…

14 years ago

James Simmons, MATCH Media Director, On Being Australia’s Largest Privately Owned Media Agency, Setting-up An Ad Trading Desk, The Art Of Advertising & How Ad Networks Need To Adapt Or Die

James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part…

14 years ago

Brandscreen Partners With Peer39 To Offer Environmental Targeting To Boost Ad Safety And Effectiveness for Brands

Peer39 announced this morning a new partnership with the leading DSP in the APAC region, Brandscreen, to provide advertisers and…

14 years ago

Carlo Bertozzi CEO & Founder of Longtail Talks About The Launch of bidr, Its New Ad Trading Desk, & How Transparency Will Be Key In The Australian Market

Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail's new ad trading…

14 years ago

Arun Kumar, Head of Digital Services APAC Mediabrands, On Cadreon, Social & Audience Driven Display & Data As The Key Driver In APAC

Arun Kumar, Head of Digital Services APAC Mediabrands, on rolling out the Cadreon into the Australian and APAC markets and…

14 years ago

Stuart Spiteri Head of Media Platforms, Asia Pacific, Google Discusses Ad Exchange Growth And Increasing Publisher Yield

Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region,…

14 years ago

Alex Spurzem Discusses The PHD Exchange Strategy In Australia And The APAC Region

Alex Spurzem is the Head of Search & Screen Trading at PHD Australia. Here he discusses the exchange strategy for…

14 years ago