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ad tech Archives - Page 5 of 5 - ExchangeWire.com

ad tech

Ad Tech 2016: Consolidate, Commoditise & Converge

Writing exclusively for ExchangeWire, Pat McCarthy, SVP corporate marketing at AppNexus (pictured) shares his thoughts on what will happen in Ad…

10 years ago

Cracking China: the Challenges for International Ad Tech Companies

Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly…

10 years ago

The Impending Commoditisation of Marketing Technologies

In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing…

10 years ago

Lack of User Growth Sends Twitter Stock Down 11% Whilst Rubicon Stock Soars with Strong Revenue Growth

Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth…

10 years ago

Marketers Need the Freedom to Choose Technology That Best Meets Their Needs

There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively…

10 years ago

Yahoo Report Strongest Growth in Display Since 2010; Microsoft Report $2.1bn Loss

Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.  Yahoo…

10 years ago