Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU…
On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of…
ExchangeWire recently published a piece on the subject of how venture capitalists are failing UK ad businesses. This prompted a…
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business…
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals…
The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to…
ExchangeWire is delighted to announce that Rebecca Muir (pictured), head of research and analysis, ExchangeWire, has been chosen to host…
The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving…
86% of UK media agencies are changing their business model to accommodate the growing influence of ad tech, according to…
On Tuesday, October 20, 2015, hundreds of European marketing professionals attended MarTech Europe, a conference that delivers inspiration from industry pioneers as…