In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire…
Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…
In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media,…
In February 2016, ExchangeWire published a feature that analysed Gartner's latest Magic Quadrant for Digital Marketing Hubs. Four months later (May…
ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…
The worlds of ad tech and martech are experiencing significant changes. Whether a forced or natural evolution, viewpoints exist that…
In efforts to significantly expand their footprint and offer a strong competitive alternative in the market, Sizmek have launched MDX-NXT.…
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly…
Ad technology stacks have long been lauded as the maximiser of yield and efficiency for brands and something of a no-brainer…
The worlds of ad tech and martech have long been on a collision course. The lines between the two are…