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ad tech Archives - Page 2 of 5 - ExchangeWire.com

ad tech

The Wires Awards: What’s It Like to Win?

ExchangeWire’s prestigious Wires awards are back for 2022, and the July 29th deadline is getting close. There’s still time for…

4 years ago

Who Are the Winners & Losers of dmexco 2016?

The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This…

9 years ago

The Great Log Blog: What Did the Log Ever Do for Us?

The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are…

9 years ago

dmexco 2016: Industry Predictions on What to Expect

Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit…

9 years ago

Ad Tech Independence in Germany Brings Challenges: Q&A with Trading Desk, Adlicious

Germany is an interesting market for the world of digital. It’s renowned for having strong publisher influence and its risk…

10 years ago

Even the Best Technology Will Be Held Back by Insufficient Capability: Q&A with Stack I/O

Marketers are becoming more involved in technology – not just understanding its value to their business, but taking ownership of…

10 years ago

Unprecedented MarTech M&A Values

Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016's report reveals unprecedented M&A deal values greater than USD$500m (£381m).…

10 years ago

Marketing Clouds’ Data Models Make Them Slow: Q&A with Manuel Hinz, CEO, CrossEngage

Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire…

10 years ago

Don’t Be Afraid to Evolve Your Proposition: Q&A with Paul Coggins, CEO, Adludio

In a tough and competitive startup environment, European industry recognition, which applauds a company's ability to innovate in an established…

10 years ago

UK Ad Tech Industry Still Offers Opportunities for Ambitious Newcomers

The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed…

10 years ago