Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
ad tech Archives - ExchangeWire.com

ad tech

Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case,…

2 weeks ago

Digest: EU to Reduce Fines on Big Tech to Avoid US Backlash; TikTok Shop Expands in Europe

Today's digest looks at the latest surrounding Europe's Digital Markets Act, TikTok Shop expanding further into Europe and Reddit enhancing…

2 months ago

The Stack: Major Advancements in AI

This week, we recap major advancements in the AI and advertising industries. In today’s MadTech Daily, we unpack possible tariff…

2 months ago

Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

Today's digest looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology…

2 months ago

The Wires 2023 Shortlist Unveiled: VIOOH, Digital Turbine, GroupM Nexus, and Hivestack Take the Lead

The Wires 2023 shortlist is officially out, and this year's line-up of finalists is both diverse and impressive. Leading the…

2 years ago

Embracing Privacy-Enhancing Technologies: The Next Step for the Ad Industry?

Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains…

2 years ago

What’s in store for OOH in 2023?

Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19…

2 years ago

Clean Rooms Uncovered: Breaking Down the Data Stack

In our latest Sketch, Ciaran O'Kane looks at data clean rooms, and draws out the six key areas of ad…

2 years ago

Breaking Down Apple’s (Potentially $30 Billion) Ad Ecosystem

In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the…

2 years ago

IPA Bellwether Q3 22: Marketing Budget Growth Slows Amid Economic Turmoil

A growth slowdown, budget cuts and a downbeat outlook were the headlines from the latest IPA Bellwether report, framing an…

3 years ago