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ad tech Archives - ExchangeWire.com

ad tech

Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case,…

9 months ago

Digest: EU to Reduce Fines on Big Tech to Avoid US Backlash; TikTok Shop Expands in Europe

Today's digest looks at the latest surrounding Europe's Digital Markets Act, TikTok Shop expanding further into Europe and Reddit enhancing…

10 months ago

The Stack: Major Advancements in AI

This week, we recap major advancements in the AI and advertising industries. In today’s MadTech Daily, we unpack possible tariff…

10 months ago

Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

Today's digest looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology…

11 months ago

The Wires 2023 Shortlist Unveiled: VIOOH, Digital Turbine, GroupM Nexus, and Hivestack Take the Lead

The Wires 2023 shortlist is officially out, and this year's line-up of finalists is both diverse and impressive. Leading the…

2 years ago

Embracing Privacy-Enhancing Technologies: The Next Step for the Ad Industry?

Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains…

3 years ago

What’s in store for OOH in 2023?

Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19…

3 years ago

Clean Rooms Uncovered: Breaking Down the Data Stack

In our latest Sketch, Ciaran O'Kane looks at data clean rooms, and draws out the six key areas of ad…

3 years ago

Breaking Down Apple’s (Potentially $30 Billion) Ad Ecosystem

In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the…

3 years ago

IPA Bellwether Q3 22: Marketing Budget Growth Slows Amid Economic Turmoil

A growth slowdown, budget cuts and a downbeat outlook were the headlines from the latest IPA Bellwether report, framing an…

3 years ago