Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire…
The worlds of ad tech and martech are experiencing significant changes. Whether a forced or natural evolution, viewpoints exist that…
In efforts to significantly expand their footprint and offer a strong competitive alternative in the market, Sizmek have launched MDX-NXT.…
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered…
The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation…
Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes…
Ad technology stacks have long been lauded as the maximiser of yield and efficiency for brands and something of a no-brainer…