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ad spend Archives - ExchangeWire.com

ad spend

AA/WARC Reveals Increased Spend on Almost All Digital Channels

UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first…

8 years ago

Advertisers Spend More on Video Ads Than Banner Ads for the First Time; Disks More Popular for Gaming than Downloads

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…

8 years ago

Ad Spend Predicted to Fall for the First Time Since 2013

During Q2 2016, internet marketing budgets grew by 10.9% lengthening the current period of expansion to seven consecutive years, according to the…

9 years ago

Digital Ad Spend Fastest Growth in 7 Years: Experts Comment

The latest IAB UK digital ad spend report found that a record £8.61bn was spent on UK digital advertising in…

9 years ago

Display advertising driving digital ad spend; Programmatic vital to future of digital

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Digital Marketing Not Taken Seriously Enough by UK Businesses

Earlier this month (4 November ), Marin Software released findings1 that revealed a significant digital spending gap among UK businesses.…

10 years ago

Now & Next: Native Advertising

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…

10 years ago

UK Ad Spend Reaches Record High of £9.42bn in First Half of 2015; US Accounts for 54% of Global Programmatic Spend

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

UK Publishers Remain Optimistic Following Positive Growth in 2015; Video Ad Popularity Throughout the Day by Device

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago