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Ad Fraud Archives - Page 2 of 3 - ExchangeWire.com

Ad Fraud

Who Takes Legal Liability?

Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In…

9 years ago

​On-Site Javascript Trackers Open Gaping Security Holes

ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…

9 years ago

The Growing Phenomena of Mobile Ad Fraud: Q&A with Ilkka Lassila, CTO, Widespace

Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is…

9 years ago

Difficult to Convert Handshakes to Digital Buying: Q&A with Fred Dumeny, Director, Ooyala

With ATS Paris only two weeks away, ExchangeWire speaks with Fred Dumeny (pictured below), director of Southern Europe, Ooyala, about…

9 years ago

High Ad Fraud Figures are Scare Tactic: Q&A with Dr Felix Badura, Co-founder, Meetrics

Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability,…

9 years ago

How Not to Survive the Ad-block-alypse

It seems that everybody is weighing in on the issue of ad blocking and the impact it's having on the…

9 years ago

Ad Fraud, Viewability & Brand Safety: The Three Core Issues

On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core…

9 years ago

OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges

Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…

9 years ago

Global Bot Fraud to Cost USD$7.2bn in 2016; TV no Longer Dominant Screen

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Failure to Act Against Ad Fraud is Equal to Supporting Cybercrime

With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a…

9 years ago