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Ad Fraud Archives - Page 2 of 3 - ExchangeWire.com

Ad Fraud

Who Takes Legal Liability?

Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In…

9 years ago

​On-Site Javascript Trackers Open Gaping Security Holes

ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…

9 years ago

The Growing Phenomena of Mobile Ad Fraud: Q&A with Ilkka Lassila, CTO, Widespace

Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is…

9 years ago

Difficult to Convert Handshakes to Digital Buying: Q&A with Fred Dumeny, Director, Ooyala

With ATS Paris only two weeks away, ExchangeWire speaks with Fred Dumeny (pictured below), director of Southern Europe, Ooyala, about…

9 years ago

High Ad Fraud Figures are Scare Tactic: Q&A with Dr Felix Badura, Co-founder, Meetrics

Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability,…

9 years ago

How Not to Survive the Ad-block-alypse

It seems that everybody is weighing in on the issue of ad blocking and the impact it's having on the…

9 years ago

Ad Fraud, Viewability & Brand Safety: The Three Core Issues

On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core…

9 years ago

OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges

Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…

10 years ago

Global Bot Fraud to Cost USD$7.2bn in 2016; TV no Longer Dominant Screen

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Failure to Act Against Ad Fraud is Equal to Supporting Cybercrime

With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a…

10 years ago