Marketing budgets are being sustained at a robust rate, but Brexit, political uncertainty, and rising inflation are impacting financial prospects,…
Global programmatic ad spend is predicted to reach USD$37bn (£30bn) by 2019, up from USD$14.2bn (£11.5bn) in 2015. However, as…
Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to quantify…
What is the state of programmatic advertising in Europe and how will it continue to develop over the next 12…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Could email solve all our digital advertising woes? Stuart Austin, head of retargeting, ESBConnect lays down the facts and benefits…
There's a new native SSP in town and it's been built by ex-fintech engineers. Still working with beta partners, but…
14 June, 2016, it was announced that Impact Radius, the marketing and affiliate solutions platform, had acquired ad fraud detection…
Ad fraud affects the entire supply chain, but at varying degrees and with different outcomes. How are publishers affected by…
Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire…