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ad blocker Archives - ExchangeWire.com

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Facebook Blocking the Ad Blockers: The Industry Reacts

Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision…

9 years ago

Cacophony in Cannes: A Reminder That Creativity Should Still Lead Our Industry

Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at…

10 years ago

IAB UK Study Calls for Common Sense in Tackling Mobile Ad Blocking

The Internet Advertising Bureau (IAB) UK have released results of a major consumer study to understand consumer perception of mobile advertising.…

10 years ago

Measuring Ad Annoyance: How Our Perceptual System Processes Ads

Ad annoyance is cited as a primary reason for the widespread use of ad blockers. Often, the very characteristics that…

10 years ago

Ads Overtook Content: The Real Culprit of Ad Blocking Adoption

The term 'ad blocking' may have become white noise to some, but to others, its a conundrum that must be…

10 years ago