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ad blocker Archives - ExchangeWire.com

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Facebook Blocking the Ad Blockers: The Industry Reacts

Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision…

9 years ago

Cacophony in Cannes: A Reminder That Creativity Should Still Lead Our Industry

Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at…

9 years ago

IAB UK Study Calls for Common Sense in Tackling Mobile Ad Blocking

The Internet Advertising Bureau (IAB) UK have released results of a major consumer study to understand consumer perception of mobile advertising.…

9 years ago

Measuring Ad Annoyance: How Our Perceptual System Processes Ads

Ad annoyance is cited as a primary reason for the widespread use of ad blockers. Often, the very characteristics that…

9 years ago

Ads Overtook Content: The Real Culprit of Ad Blocking Adoption

The term 'ad blocking' may have become white noise to some, but to others, its a conundrum that must be…

9 years ago