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YouTube Archives - Page 3 of 10 - ExchangeWire.com

YouTube

IAS Earns MRC Accreditation for Integrated Third-Party Calculation & Reporting of YouTube Video Viewability

Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation…

1 year ago

Meta & Amazon Report Surging Profits; Threads Users Rise to 130 Million; YouTube Remains Online Video Leader

On today’s ExchangeWire digest: Meta & Amazon Report Surging Profits; Threads Users Rise to 130 Million; YouTube Remains Online Video…

1 year ago

Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement

On today’s ExchangeWire Stack: Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad…

2 years ago

AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans

On today’s ExchangeWire digest: AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing…

2 years ago

DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion…

2 years ago

Meta challenges EU’s digital rules; YouTube cracking down on AI-generated videos; Nepal to ban TikTok

This week: Meta challenges EU’s digital rules; YouTube cracking down on AI-generated videos; Nepal to ban TikTok This week has…

2 years ago

Google sends 36% of Safari ad revenue to Apple; Nepal to ban TikTok; YouTube cracking down on AI-generated videos

In today’s ExchangeWire digest: Google sends 36% of Safari ad revenue to Apple; Nepal to ban TikTok; YouTube cracking down…

2 years ago

The AI summit outcome; Amazon under fire for secret pricing algorithm; YouTube introduces new safeguarding features

In today’s ExchangeWire’s news digest: The AI summit outcome; Amazon under fire for secret pricing algorithm; YouTube introduces new safeguarding…

2 years ago

TikTok Reports Crackdown on Misinformation; YouTube Ranked Above Netflix by US Teens

In today's ExchangeWire news digest: TikTok responds to EU's call to remove misinformation on Israel-Gaza; new research finds US teens…

2 years ago

Channel Factory & Playground xyz Study Highlights the Power of Contextual-Driven Campaigns on YouTube

A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry…

2 years ago