In her latest feature, Shirley Marschall turns her attention to retail media. Is this the future of commerce? How can…
Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle. Since the…
Pixels, a premium digital video network, today (October 22nd, 2024) announces the launch of its vRoll™ Network for Sport, an…
At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should…
59A, a technology business that creates and deploys custom algorithms to deliver advantage to brands within media planning and buying,…
In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán…
As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve…
Zefr, the global leader in brand suitability targeting and measurement for walled gardens, joins Ad Net Zero, a cross-industry initiative…
The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations.…
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled…