Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and…
With today’s digital disruption, backing the right technology is a key to survival and success. If only there were a…
The concept of virtual reality (VR) as a serious commercial concept has been brewing for well over a decade, with…
With consumers in the Asia-Pacific region already accustomed to augmented and virtual reality (AR/VR) technologies, one company hopes this means…
Retailers and e-commerce enterprises are beginning to realise the disruptive potential of 3D technology. In this piece, Andrei Vakulenko (pictured below), chief…
While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats,…
Virtual reality in retail has always been something of a gimmick, but with Walmart acquiring VR company Spatialand and Kantar…
Brands in India must step up and start applying 'emotion' to their marketing messages as well as establish a clear…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
How do you drive interest in a washing machine? Just ask AEG, which recently partnered with AR specialists 3RockAR to…