Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Lab’s Open Measurement SDK Integration…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Teads, a global media platform, announces the ability for advertisers to measure the total viewable exposure time of each ad…
The topic of viewability in programmatic has been discussed ad nauseam in recent years, so why, you might ask, do…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Viewability…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
According to eMarketer, adults in the UK will spend 2 hours and 7 minutes on their smartphone in 2018 –…
In today’s world, the ability to trade securely, and with complete control over where budget is being invested, is critical…