Verve Group, a global brand performance ad platform, today announced that it received the IAB Tech Lab’s Open Measurement (OM)…
Integral Ad Science (IAS) today [29 April 2020] announced Total Visibility, an industry-leading partnership with Amino Payments, to offer the…
Ogury, the creator of the first advertising engine driven by user choice, today [28 April 2020] announced the release of…
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today [6th April 2020] announced an integration…
Integral Ad Science's (IAS) Media Quality Report for H2 2019 has revealed that the UK has outperformed global benchmarks in…
The first-ever programmatic in-game advertising campaign to be independently verified has seen a 23% increase in viewability of ads —…
Marketing efforts in recent years have tended towards the quantitative measure of performance. How many people could have seen the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
DoubleVerify ("DV"), a leading independent platform for digital media measurement software and analytics, today announced a partnership with Snapchat to…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…