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Viewability Archives - Page 7 of 35 - ExchangeWire.com

Viewability

Taboola Teams Up with Oracle Moat to Introduce Video Measurement Offering, Giving Advertisers Complete Transparency into Campaign Performance

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced…

4 years ago

Evolving World Events in H2 2020 Impacted Brand Risks, According to the Latest Media Quality Report by IAS

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2…

4 years ago

Sublime Introduces TopRoll®, a Proprietary New Video Ad Unit, Revolutionising Viewable Completion

Sublime, the Creative Solutions specialist, today announced the launch of a pioneering new video ad format for mobile devices, TopRoll®,…

4 years ago

DoubleVerify Earns MRC Accreditation for CTV Measurement

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating…

4 years ago

Meetrics Viewability Benchmarks Q4/2020: Durchschnittliche Sichtbarkeitsraten von Display- und Videowerbung Sinken auf Jahrestiefstand

Im vierten Quartal nahm die Sichtbarkeitsrate für Display-Werbung deutlich ab, am drastischsten bei mobilen Umfeldern. Bei Video-Werbung setzt sich der…

4 years ago

Meetrics Viewability Benchmarks Q4/2020: Video Viewability Takes Hit During End-of-Year Rush

The average viewability rate of video ads dropped significantly in the last quarter. Meanwhile, display ad viewability remained largely unchanged.…

4 years ago

Adverty is Granted Second US Patent for In-Game Ad Viewability Technology

Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game…

5 years ago

VDX.tv Helps Achieve 100% Viewability via CPV Pricing Model Powered by Moat by Oracle Data Cloud

VDX.tv has teamed up with Moat by Oracle Data Cloud, a marketing and analytics measurement firm, to help advertisers increase…

5 years ago

Sublime extends its range of video advertising solutions to offer users a truly tailored video experience

Sublime, a creative solutions specialist, has today announced it has expanded its video capabilities with the launch of InVideo advertising…

5 years ago

Adverty is Granted US Patent for In-Game Ad Viewability Technology BrainImpression™

Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game…

5 years ago