With events like the Winter Olympics and the FIFA World Cup on the 2022 calendar, the coming year is set to…
In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how…
Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, are expanding their footprint with a global…
Cavai, the leading conversational advertising cloud, have launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s® in the Benelux,…
Adverty have been granted their third patent by the United States Patent and Trademark Office for its in-game ad viewability…
Integral Ad Science, a global leader in digital media quality, announced that they have been accredited by the Media Rating…
4D, the next-generation Context Outcomes Engine built by Silverbullet, announces an industry-first contextual marketplace. By bringing together the most advanced…
In an increasingly complex landscape where advertisers fight for precious share of consumer attention, innovative agencies and brands have started…
In this exclusive Q&A, Jenni Chase, vice president, digital sales, solutions & operations at Mediacorp, and judge of The Wires Global…
Im dritten Quartal 2021 stiegen die Sichtbarkeitsraten von Display-Werbung während die Raten bei Bewegtbildwerbung fielen. Auffällig ist die hohe Volatilität…