The adoption of real-time advertising in the UK and Europe is becoming mainstream. Effective real-time bidding (RTB) campaigns have been…
If you haven't heard the name spider.io before, it is likely you are not alone. Like many good European ad…
Stuart Byrne is Ebiquity’s UK Head of Digital To see or not to see, that is the question. Too many…
Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However,…
Hot on the heels of our Japanese launch, ExchangeWire is announcing today that it is rolling out a dedicated, localised…
PubMatic collaborates with comScore to offer valuable “Viewability” metrics to premium publishers PubMatic, a digital media platform for publishers, announced…
zanox Releases ‘Mobile Performance Barometer’ Report - 313% growth in revenues via mobile devices - One transaction every 15 seconds…
Carl Nelvig is the VP for R&D at Burt, a predictive analytics platform. In the second of his posts, Nelvig…
Le Trading Media In an epic twenty-seven pages on the potential of RTB in the French market, IAB France has…
After last year's blockbuster Ad Trader Conference in Hamburg, we are going big this year with some of the most…